Krishna's Mercy

Saving From Crimes

“If one wishes to benefit his fellow brother, he must awaken his dormant Krishna consciousness. The Krishna conscious position is that of pratibuddha, which means "pure consciousness.” (Shrila Prabhupada, Shrimad Bhagavatam, 3.27.25 Purport)

How To Make Others Happy

“By the spell of illusion one tries to be happy by serving his personal sense gratification in different forms which will never make him happy. Instead of satisfying his own personal material senses, he has to satisfy the senses of the Lord. That is the highest perfection of life.” (Shrila Prabhupada, Bhagavad-gita, Introduction)

Giving Service To Man

“As water on the root of a tree is automatically distributed to the leaves and branches, in Krishna consciousness, one can render the highest service to everyone - namely self, family, society, country, humanity, etc. If Krishna is satisfied by one's actions, then everyone will be satisfied.” (Shrila Prabhupada, Bhagavad-gita, 2.41 Purport)

The Target Audience

“Shrimad-Bhagavatam is so made that one becomes at once engaged in the path of self-realization simply by hearing the topics. Although it is especially meant for the paramahamsas, or those who are totally engaged in self-realization, it works into the depths of the hearts of those who may be worldly men. Worldly men are all engaged in sense gratification. But even such men will find in this Vedic literature a remedial measure for their material diseases.” (Shrila Prabhupada, Shrimad Bhagavatam, 1.7.8 Purport)

Immunity From Material Miseries

Giving to Krishna

Purification of Riches

“In the material world we possess riches and wealth in many ways, but sometimes not in very honest and pious ways, because that is the nature of accumulating wealth. According to Vedic injunction, therefore, such wealth should be purified by giving cows and gold in charity to the brahmanas.” (Shrila Prabhupada, Krishna, The Supreme Personality of Godhead, Vol 1, Ch 5)

Sharing Gold

“…a man's pure consciousness is covered by his eternal enemy in the form of lust, which is never satisfied and which burns like fire.” (Lord Krishna, Bhagavad-gita, 3.39)

I Love People

“It is the duty of every living being to perform welfare activities for the benefit of others with his life, wealth, intelligence and words.” (Shrimad Bhagavatam, 10.22.35)