“People in the material world are very fond of the goddess of fortune, and they want her favor in the form of riches. They should know, however, that the goddess of fortune is inseparable from Lord Vishnu. Materialists should understand that the goddess of fortune should be worshiped along with Lord Vishnu and should not be regarded separately.” (Shrila Prabhupada, Shrimad Bhagavatam, 4.15.3)